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OverviewCoursesTuition and Fees

Our program will prepare you to make an immediate impact on critical business challenges. It is designed to develop an in-depth knowledge and integrate contemporary marketing skills. Each course concentrates on how marketing professionals can develop strategic marketing plans to deliver a consistent message that reflects a brand’s values, products, and a company’s own mission across a variety of channels (media).

Our experienced and knowledgeable faculty will provide you with the tools, concepts, frameworks, critical thinking skills, and practical hands-on projects in key areas of marketing that will equip students to effectively formulate, execute, and manage marketing strategies.

The MS in Marketing program consists of nine courses (27 total credits) covering the general business environment, followed by an in-depth study of marketing management, digital marketing, and marketing analytics.

The program will provide you with ample opportunity to build essential management skills such as effective communication, teamwork, leadership skills, social responsibility, and ethics applied to the workplace, that are crucial in the work environment.

Stackable Certificates Accelerate your Success

If you enroll with us, you don’t have to wait to finish your program to obtain certifications. Every 4 months term, you can complete one of our stackable certificates, allowing you to progress in your career even faster. At the end of the program you can achieve the degree in addition to the 3 certificates you earned along the way, without additional tuition cost* or time.

Graduate Certificate 1 Foundation Courses (3 courses)
Graduate Certificate 2 Marketing Management (3 courses)
Graduate Certificate 3 Digital Marketing and Analytics (3 courses)

All MS in Marketing students are required to take the Financial and Economic Environment of Business, where many of the core business concepts are covered, including business strategy and business ethics, two of the pillars of long-term business success and sustainability.

Program Objectives

Successful completion of the Marketing program will enable graduates to:
• Create strategic plans and marketing campaigns to gain or maintain market share in the global business environment
• Analyze marketing challenges in multinational and multicultural markets
• Use qualitative and quantitative tools to evaluate markets
• Apply theories and concepts of marketing and management to improve organizational effectiveness
• Evaluate the performance of businesses and marketing campaigns
• Collaborate and communicate effectively
• Develop marketing strategies to achieve business objectives

The MS Marketing program consists of 9 courses, 3 foundation courses and 6 courses from the foundational area concentration

Graduate Certificate 1 Foundation Courses (3 courses)
Graduate Certificate 2 Marketing Management (3 courses)
Graduate Certificate 3 Digital Marketing and Analytics (3 courses)

Foundation Courses – Financial and Economic Environment of Business

The first 3 foundation courses build up the first business graduate certificate. These courses are mandatory for all master’s degree students.

BU 501- The Business Environment (3 credits)

In this course, students develop a plan for a new business, from ideation through launch. During the planning process, students will conceptualize key functional areas of a business, including sales, marketing, finance and accounting, customer service, human resources, research and development, production, and distribution.

BU 502 – Managerial Economics (3 credits)

Every business is impacted by external economic forces. Understanding the key concepts of is essential to making good business decisions.  Concepts covered in this course include supply and demand, elasticity, taxation, markets, currency, trade, and competition.

BU 503 – Principles of Managerial Finance (3 credits)

Securing funds for starting, maintaining, and growing a business is necessary for sustainable success. In this course, students will learn key concepts of financial management, including: start-up financing sources, tax strategies, the relationship between accounting and finance functions, financial analysis, valuation of securities, and the utilization of financial data to make business decisions.

Marketing Management

MK 501- Marketing Management (3 credits)

Marketing is more than just advertising and promotion – it begins with market research and product/service development. The course provides an overview of the 4 P’s of marketing and the development of a marketing plan. Topics include market research, segmentation, pricing, positioning, promotions, and distribution.

MK 502 – Advertising and Promotion (3 credits)

Having a great product or service that no one knows about doesn’t generate profits. This course is a detailed study of strategies and methods for advertising and promotion of goods and services. Traditional and digital modes are covered, as are ethical, regulatory, and strategic issues that arise in advertising and promotional campaigns

MK 503 – Marketing Research (3 credits)

Prior to the development of a new product or service, businesses need to identify the markets in which there is a demand for it. This course is an examination of methods for the collection, analysis, and application of market research data to make evidence-based business decisions.

Digital Marketing

MK 601- Digital Marketing (3 credits)

Print and media marketing are limited in scope and costly – marketing using the Internet opens up the entire world to products or services. This course reviews the foundational elements of digital marketing in both the B2B and B2C environments. Formulation, implementation, and evaluation of marketing strategies through digital display, video, mobile, search engine, and social media will be explored.

MK 602 – Social Media Marketing (3 credits)

Social media marketing is a powerful tool for developing sales funnels and engaging in influencer selling. This course examines processes and tools used to market products and services via social media. Students will learn how to develop, monitor, evaluate, and modify social media marketing initiatives.

MK 603 – Marketing Data Analytics (3 credits)

Understanding the effectiveness of marketing campaigns and the return on investment in the resources used for the campaign can help a business increase and maintain market share. This course examines quantitative methods for the collection and analysis of large quantities of market and consumer behavior. Application and use of this data for the formulation, implementation, and evaluation of marketing strategies is also covered.

* Stackable Certificates are not mandatory for the MS in Marketing program. If the student wants the certificates issued along the way, because we want to maintain the minimum possible tuition for the programs there is an additional $150 fee for each certificate to cover the administrative cost associated with performing the degree audit and issuing a digital certificate. If the student wants a paper certificate delivered, there is an additional $150 certificate delivery fee each.

A graduate degree is an investment in your future, and we understand that covering tuition and other education-related costs can be a real challenge. Saint Kolbe University provides access to a quality education at an affordable cost, in ways and languages that meet the students of the world where they are.

The Simplicity of Fixed Monthly Payments

Services actively evolve; it is time for education to evolve, too. That is why we offer a very simple payment plan for our students. You would pay a fixed monthly fee of $562.5 for the 3 courses per term. It is THAT simple.

Tuition Warranty

Part of our commitment is for you to have peace of mind. Once you start your program your tuition and fees are locked in and fixed for the life of your program.
This way you will have no surprises of unexpected increases or changes that might jeopardize your completion.

Hard Times Policy

We understand life circumstances well. If you are enrolled in the program and you face a significant life hardship, like loss of employment or a health-related situation, you can suspend your learning for a short time. We will allow you to stop the payments giving you time for recovery. Remember, the maximum time to complete a degree is 150% of the expected program time.

Debt Free Graduates

We want you to graduate to succeed, not to be in debt for years to come.
With our low tuition fees and monthly payments, we allow for students to be able to pay as they go, avoiding a huge burden at the end of their programs.
This approach also allows for a very simple application process, without the many forms and documentation needed to apply for loans and government programs. This simplicity also allows us to reduce the administrative costs and pass those savings straight on to you.

Scholarships

Usually, our students can afford the monthly payment with a combination of employment income, family contributions, and savings.
Saint Kolbe University is fully committed to your success. In case you are fully qualified for our programs and you can demonstrate that you have an affordability challenge where you cannot provide up to the entire monthly payment, you might be able to qualify for one of our scholarships.

Tuition and Fees by Program

Program   MS Marketing     
Application Fee $ 100
Tuition per Credit $ 250
Credits 27
Courses 9
Total Tuition $ 6,750
Graduation Fee $ 150
Estimated Program Cost $ 7,000

Tuition and fees are subject to change before you are admitted but are locked in for the duration of your program at the time you are admitted.

Books and Materials

Estimate program cost does not include books and materials which may cost between $300 to $1,400, depending on the program. Students are responsible for buying their textbooks before each class. We will provide links to where you can buy them, but you are not obligated to obtain them there. You can buy or rent your books in any store; most books are available in electronic format, in Spanish and English and also some might be rented or acquired used, to help reduce your expense.

Stackable Certificates

One great benefit of the Saint Kolbe University master programs is its design in stackable certificates. This means that for every 3 courses you complete in our regular path, you can earn a Graduate Certificate along the way to accelerate your career even faster.  If you want the certificates issued along the way, because we want to maintain the minimum possible tuition for the programs, there is an additional $150 fee for each certificate to cover the administrative costs associated with performing the degree audit and issuing a digital certificate.

Paper Diplomas and Certificates

We live in a digital world, so all our diplomas and certificates are issued digitally, signed by our president and with a unique serial number that links that diploma or certificate to your academic achievements.
Many students might choose to print and frame the certificate; however, if you prefer to receive a heavy paper diploma or certificate issued by the institution, there is an additional $150 certificate delivery fee to cover the cost of printing and shipping worldwide.

All amounts are in US Dollars.