In a world where more and more activities are centered online, developing an effective digital marketing plan is a must for every organization. The Graduate Certificate in Digital Marketing program provides information on how to assess customer needs and utilize social media, search engine marketing, display advertising, content marketing, email, and more to develop high-performing integrated marketing plans that deliver on key metrics. This sixteen-week program gives you a hands-on in properly utilizing digital marketing, allowing you to promote your products and services while building customer relationships through “paid media” and “owned media” initiatives.
The Graduate Certificate in Marketing Management program consists of three courses focused on Digital Marketing and Analytics. Through these courses you will learn about content marketing, search engine optimization, social media “fan pages”, mobile apps, and virtual reality apps and can assess the relevancy of owned media initiatives for your own marketing objectives.
The program is designed for those driven individuals looking to complete a certificate degree without enrolling in a full-time on-campus program. Students at Saint Kolbe University can complete this program of 9 credits and 3 Courses in 4 months.
Successful completion of the Digital Marketing program will enable graduates to:
• Discover how players such as ad networks, demand-side platforms, and data management platforms interact with advertisers, agencies, and publishers
• Evaluate the performance of digital marketing
• Use quantitative methods for the collection and analysis of large quantities of market and consumer behavior data
The Graduate Certificate in Digital Marketing consists of 3 courses
MK 601- Digital Marketing (3 credits)
This course reviews the foundational elements of digital marketing in both the B2B and B2C environments. Formulation, implementation, and evaluation of marketing strategies through digital display, video, mobile, search engine, and social media will be explored
MK 602 – Social Media Marketing (3 credits)
This course examines processes and tools used to market products and services via social media. Students will learn how to develop, monitor, evaluate, and modify social media marketing initiatives
MK 603 – Principles of Managerial Finance (3 credits)
This course examines quantitative methods for the collection and analysis of large quantities of market and consumer behavior. Application and use of this data for the formulation, implementation, and evaluation of marketing strategies is also covered
A graduate degree is an investment in your future, and we understand that covering tuition and other education-related costs can be a real challenge. Saint Kolbe University provides access to a quality education at an affordable cost, in ways and languages that meet the students of the world where they are.
The Simplicity of Fixed Monthly Payments
Services actively evolve; it is time for education to evolve, too. That is why we offer a very simple payment plan for our students. You would pay a fixed monthly fee of $562.5 for the 3 courses per term. It is THAT simple.
Part of our commitment is for you to have peace of mind. Once you start your program your tuition and fees are locked in and fixed for the life of your program.
This way you will have no surprises of unexpected increases or changes that might jeopardize your completion.
Hard Times Policy
We understand life circumstances well. If you are enrolled in the program and you face a significant life hardship, like loss of employment or a health-related situation, you can suspend your learning for a short time. We will allow you to stop the payments giving you time for recovery. Remember, the maximum time to complete a degree is 150% of the expected program time.
Debt Free Graduates
We want you to graduate to succeed, not to be in debt for years to come.
With our low tuition fees and monthly payments, we allow for students to be able to pay as they go, avoiding a huge burden at the end of their programs.
This approach also allows for a very simple application process, without the many forms and documentation needed to apply for loans and government programs. This simplicity also allows us to reduce the administrative costs and pass those savings straight on to you.
Usually, our students can afford the monthly payment with a combination of employment income, family contributions, and savings.
Saint Kolbe University is fully committed to your success. In case you are fully qualified for our programs and you can demonstrate that you have an affordability challenge where you cannot provide up to the entire monthly payment, you might be able to qualify for one of our scholarships.
Tuition and Fees by Program
|Application Fee||$ 100|
|Tuition per Credit||$ 250|
|Total Tuition||$ 2,250|
|Graduation Fee||$ 150|
|Estimated Program Cost||$ 2,500|
*All tuition and fees are in USD.
Tuition and fees are subject to change before you are admitted but are locked in for the duration of your program at the time you are admitted.
Books and Materials
Estimate program cost does not include books and materials which may cost between $300 to $500, depending on the program. Students are responsible for buying their textbooks before each class. We will provide links to where you can buy them, but you are not obligated to obtain them there. You can buy or rent your books in any store; most books are available in electronic format, in Spanish and English and also some might be rented or acquired used, to help reduce your expense.
One great benefit of the Saint Kolbe University master programs is its design in stackable certificates. This means that for every 3 courses you complete in our regular path, you can earn a Graduate Certificate along the way to accelerate your career even faster. There is an additional $150 fee for each certificate to cover the administrative costs associated with performing the degree audit and issuing a digital certificate.
Paper Diplomas and Certificates
We live in a digital world, so all our diplomas and certificates are issued digitally, signed by our president and with a unique serial number that links that diploma or certificate to your academic achievements.
Many students might choose to print and frame the certificate; however, if you prefer to receive a heavy paper diploma or certificate issued by the institution, there is an additional $150 certificate delivery fee to cover the cost of printing and shipping worldwide.
All amounts are in US Dollars.